➡️ OVERVIEW
Hi friends! Welcome back to another episode of what is new in luxury beauty! This is the series on my channel where we dive into all the interesting and spicy news and industry trends in the world of luxury beauty. In this episode, we will start by diving into some changes with Valentino Beauty. Alessandro Michele has become the new creative director of the fashion house and is bringing in more of his people from Gucci Beauty. Does this mean a potential rebrand for Valentino? Then we will get into the top 5 trends in luxury beauty according to the recent report from Cosmetics Industry News. We will discuss the comeback of the original non-vegan Glossier balm dot calm and what this means for other brands looking to go the clean and vegan route. Finally, I want to highlight Merit, a brand that has been in the spotlight lately for focusing on Gen X (finally!) and the success they have seen from their age inclusive campaigns.

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➡️ CHECK OUT MY OTHER VIDEOS
Charlotte Tilbury fragrance review https://www.youtube.com/watch?v=hWaIRjw-QXA
The downfall of Estee Lauder Brands https://www.youtube.com/watch?v=DBPiWpAjN8I
Rare Beauty looks for a buyer https://www.youtube.com/watch?v=s-YvRKvwyJU
The boom of the fragrance trend https://youtu.be/d41GFfNZlAk
Dua Lipa YSL Ambassador and a shift to Gen Z marketing https://www.youtube.com/watch?v=KniBmZeK9QU

➡️ ON MY LIPS
Jones Road the Lippie Stick – Me: https://go.shopmy.us/p-5781547

➡️ ON MY FACE
Chanel Vitalumière Aqua Ultra-Light Skin Perfecting Sunscreen Makeup – B10: https://go.shopmy.us/p-5781490
Dior Forever Skin Correct Concealer: https://go.shopmy.us/p-5781505
Victoria Beckham Beauty Matte Bronzing Brick – 01: https://go.shopmy.us/p-5781561
Rms Beauty Redimension Hydra Powder Blush – Crystal Slipper: https://go.shopmy.us/p-5781512
Hermès Ombres D’hermes Eyeshadow Quartet – 02 Ombres Vegetales: https://go.shopmy.us/p-5781519
Surratt Relevée Mascara: https://go.shopmy.us/p-5781521

Shop more of my favorite products here: https://shopmy.us/sofiaseesbeauty

Some of my links may be affiliate which means that I may earn a small commission from the brand at no cost to you. Please consider supporting my channel by shopping through my links. Thank you for your support!

➡️ ARTICLES CITED
https://www.voguebusiness.com/story/beauty/valentino-beautys-new-president-appointment-why-it-matters
https://www.cosmeticsbusiness.com/cosmetics-business-reveals-the-top-5-luxury-beauty
https://cosmeticsbusiness.com/glossier-original-balm-dotcom-formula#:~:text=Glossier%20is%20bringing%20back%20its,for%20sale%20from%2017%20May.
https://www.businessoffashion.com/articles/beauty/glossier-australia-expansion/
https://www.businessoffashion.com/articles/beauty/how-merit-won-over-the-grown-up-glossier-girl/
https://puck.news/merit-based-economics/

➡️ TIMESTAMPS
00:00 What’s new in luxury beauty June 2024 – Beauty News
00:46 Valentino gets a new leader
07:30 Top 5 trends in luxury beauty 2024
13:58 The return of the original Glossier balm dotcom
19:15 Merit Beauty focuses on Gen X

➡️ MY COUPON CODES
Hourglass Cosmetics: Save 10% off with code SOFIASEES
RMS: Save 20% off with code SOFIASEESBEAUTY20
Surratt: Save 15% off with code SOFIA15
BK Beauty: Save 10% off with code SOFIA10
Fude Beauty: Save 10% off your first order with SOFIASEESBEAUTY10
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➡️ ABOUT ME
Age: 33
Skin Type: Dry, Redness Prone
Undertone: Fair Neutral
My Foundation Shades: Pat McGrath Light 6, Chanel B10, Chantecaille Alabaster, Suqqu 110
My Skincare Routine: https://www.youtube.com/watch?v=chsHqRMbs1s

➡️ SHOP MY LINKS
Sephora: https://go.magik.ly/ml/1entx/
Ulta: https://go.magik.ly/ml/1enty/
rephr: https://rephr.com/?vr=sopred
BK Beauty: https://go.shopmy.us/p-1332272
Beautylish: https://go.magik.ly/ml/1entz/
Nordstrom: https://go.magik.ly/ml/1enu2/
Selfridges: https://go.magik.ly/ml/1enu5/
Harrods: https://go.magik.ly/ml/1enu7/
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Neiman Marcus: https://go.magik.ly/ml/1enu4/
Fashionphile: https://go.shopmy.us/p-1249873
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Rebag: https://go.shopmy.us/p-1249889
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