We set out to answer one simple question: can an over-engineered burger actually beat a normal one? 🍔

To find out, we took burger making way too far – applying extreme levels of detail, process and optimisation inspired by the world of Formula 1.
From ingredient choice and prep to cook times, temperatures and build order, we obsessed over everything – then put it head-to-head against a classic, no-nonsense burger to see if all that effort was actually worth it.

To push our thinking, we teamed up with McLaren F1 and McLaren Esports, learning how elite teams approach precision, marginal gains and performance under pressure – and then brought those lessons back into the kitchen.
So be honest… which burger would you choose?
Is extreme engineering the future of food – or does simple still win?
👇 Tell us in the comments.

Massive thanks to McLaren F1 and McLaren Esports for letting us get inspired by their world-class approach to performance and detail.

📸 Follow them here:
• McLaren F1 → https://www.instagram.com/mclarenf1
• McLaren Esports → https://www.instagram.com/mclarenesports

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