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Industry Linked Project – Sunlight Chronicle l Priya Jain | Fashion Business Management | IIAD

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Priya Jain (UG – Fashion Business Management, Batch 2020-2024) conducted a comprehensive study of the evolving world of influencer marketing for her graduation project. Her case study on Sunlight Chronicle’s strategies for Woodside Villas and Estate 5, Kasauli, analyses the impact of social media influencers on brand awareness and customer engagement.

Her research aimed to uncover the impact of influencer marketing on brand awareness and image. By analysing social media marketing strategies and engagement metrics, Priya discovered that influencer collaborations played a crucial role in boosting visibility and customer engagement. Her findings offer valuable insights for businesses looking to leverage influencer marketing for their own brand growth.

Her research also reveals key insights, including:

– Effective Influencer Selection: How Sunlight Chronicle strategically chose influencers who aligned with their target audience and brand values.
– Engaging Content Creation: The types of content that resonated most with followers and drove conversions.
– Measurement and Analysis: The metrics used to track the success of influencer campaigns and inform future strategies.
– Priya’s findings offer valuable guidance for businesses seeking to leverage influencer marketing to elevate their brand and drive results.

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Fashion UK

Spring Etsy Niche Trends with NO COMPETITION

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Here are 15 new Etsy trends for spring of 2026 that currently have more monthly searches than there are competitors listed!
↓ OPEN FOR ETSY RESOURCES ↓

📺 MENTIONED IN THIS VIDEO 📺
✨ Join my Patreon for my monthly trends digest, Etsy templates, marketing resources, monthly bundles, behind-the-scenes strategy, and direct access to me inside the Alpha community (starting at just $5): https://www.patreon.com/cw/handmadealphas

🔎 FREE RESOURCES for you:
• Free 2026 Etsy Marketing Calendars PDF → https://bit.ly/Etsy2026
• Starla’s Free Etsy SEO eBooks → https://bit.ly/SEOeBooks
• Free Etsy SEO Course → https://bit.ly/EtsyNoodle
• Free Instagram Growth Kit → https://bit.ly/30DayInstagramChallenge
• Rank Higher on Etsy with this 5-Star Strategy → http://www.AlphaSugar.com

🎓 COACHING:
• Doors for my complete Etsy Training Program, the Handmade Alpha Academy, open June 14th. Get an email notification when doors open at: https://handmadealphaacademy.com/vip/

🐺 Join the Alpha Pack:
• Free Handmade Alpha FB Community → https://www.facebook.com/groups/handmadealphas
• Follow on Instagram for daily Etsy tips & trends → @handmadealphas

▬ Contents of this video ▬

00:00 – Intro
01:16 – Etsy trend number one
02:05 – Etsy trend number two
02:50 – Etsy trend number three
03:39 – Etsy trend number four
04:22 – Etsy trend number five
05:11 – Etsy trend number six
05:56 – Etsy trend number seven
06:28 – Etsy trend number eight
07:17 – Etsy trend number nine
07:57 – Etsy trend number ten
08:30 – Etsy trend number eleven
08:54 – Etsy trend number twelve
09:25 – Etsy trend number thirteen
10:10 – Etsy trend number fourteen
12:13 – Etsy trend number fifteen

#Etsy #EtsyTrends #HandmadeAlphas

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Fashion UK

Iran Reports ‘Some Sign’ US Ready to Break Blockade | Daybreak Europe 4/22/2026

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Bloomberg Daybreak Europe is your essential morning viewing to stay ahead. Live from London, we set the agenda for your day, …

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Fashion UK

Stocks Fall, Oil Rises After US Seizes Iran-Flagged Ship | Bloomberg Brief 4/20/2026

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US equity futures fall and oil climbs after the US Navy attacked and boarded an Iranian-flagged cargo ship in the Gulf of Oman.

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Fashion UK

ChatGPT Images 2.0 | eComFuel Trends Report | Resale-as-a-Service | Philip Lee Joins

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Chris Hall and Colin Dougherty break down the biggest stories moving DTC, ecommerce, and retail media today — plus a founder …

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Fashion UK

Front Page: UW investigated, data center drama, and pickleball pushback

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Every week we talk about the most fascinating stories in the news and what they say about the Pacific Northwest. We call it Front …

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