Priya Jain (UG – Fashion Business Management, Batch 2020-2024) conducted a comprehensive study of the evolving world of influencer marketing for her graduation project. Her case study on Sunlight Chronicle’s strategies for Woodside Villas and Estate 5, Kasauli, analyses the impact of social media influencers on brand awareness and customer engagement.

Her research aimed to uncover the impact of influencer marketing on brand awareness and image. By analysing social media marketing strategies and engagement metrics, Priya discovered that influencer collaborations played a crucial role in boosting visibility and customer engagement. Her findings offer valuable insights for businesses looking to leverage influencer marketing for their own brand growth.

Her research also reveals key insights, including:

– Effective Influencer Selection: How Sunlight Chronicle strategically chose influencers who aligned with their target audience and brand values.
– Engaging Content Creation: The types of content that resonated most with followers and drove conversions.
– Measurement and Analysis: The metrics used to track the success of influencer campaigns and inform future strategies.
– Priya’s findings offer valuable guidance for businesses seeking to leverage influencer marketing to elevate their brand and drive results.

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