Giving USA is the oldest and most comprehensive report on charitable giving in the US.

*Sharon Papo* discussed the latest trends and challenges in philanthropic giving from the Giving USA 2024 report, including shifting donor priorities, the decline in individual giving, and the impact of inflation.

*Based on the report, here are some Key Recommendations:*

*Build Your Development Strategy*

►Do you have a solid development plan?
►What is your ROI in each of your fundraising strategies?
►Are you investing in development and marketing teams?
►Do you have a functional donor database? Do you know how to use it?
►Do you know how to use and leverage AI?
►Do you have the staffing to sustain and grow relationships?
►Do you need a consultant, a coach, or a trainer to help you?

*Expand focus on individual donors*

►Reliance on major donors is not a sustainable trend, organizations must engage community-level donors
►Steward major donors while engaging other giving levels
►Retaining donors is key to expanding the pipeline by building relationships with younger donors
►Build your legacy giving program
►Monthly giving: encourage consistent philanthropy
►It’s up to us to engage, build, and sustain relationships with all donors of all races, religions, and backgrounds

*Don’t burnout:*

►It’s a marathon, not a sprint!
►There is always more to be done than we have time to do. Prioritize and keep your energy high for the long game.

📊 *Download the webinar slides* for a deeper dive into the data and recommendations: http://rb.gy/0axzna

🗣️ *Want to discuss the data or need support implementing these strategies?*

Reach out at https://sharonpapo.com/ – you can join our email list here too to learn about upcoming webinars!

*Sharon Papo, LCSW is a fundraising consultant, executive coach, licensed therapist, best selling author, and the CEO of Indigo Skies Consulting. Sharon thrives on supporting executive directors and development directors to grow into effective, badass fundraising professionals. Her specialty is motivating Boards to fundraise, launching successful capital campaigns, and growing major donor programs at small and mid-size organizations. As a consultant, coach, speaker, and trainer, Sharon is known for her positivity, warmth, and sparkle. You can learn more about Sharon and Indigo Skies Consulting at SharonPapo.com.*

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