Fashion UK
2021 Culture + Trends Report: Happiness Reset
2020 has been eventful to say the least, but amidst the crises we’ve witnessed, there is a silver lining. Confronted with a global pandemic we collectively opened our doors to new attitudes, behaviors and values, changing how we seek and attain happiness, a happiness reset you could say. Happiness has always been the holy grail of human life, yet the events of the last year have caused a shift in how we achieve it and will try to do so in the future.
As experts in human behavior, we are often asked: what is next?
To answer this, we use a unique methodology, combining a macro analysis and qualitative exploration with our leading-edge consumer network, to identify 14 trends that have shaped the post-2020 consumer. A final stage of quantification by 15,000 consumers in 16 markets, enables us to understand the strength of attitude and behavior of consumers in relation to each trend (via a field partnership with Dynata).
We explore these trends and the implications for brands in our 2021 Culture + Trends Report: Happiness Reset.
Speakers:
Kelly McKnight, Head of Culture + Trends
Joeri Van den Bergh, Future Consumer Expert
Lily Charnock, Senior Culture + Trends Consultant
Alice Mathews, Culture + Trends Consultant
Session region:
EMEA/US
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FASHION & LIFESTYLE NEWS – Puntata 75 – Fashion Channel Chronicle
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Fashion UK
YOUR ANCESTORS HAVE THIS URGENT MESSAGE FOR YOU‼️ THIS WHY YOU DONT REMEMBER YOUR CHILDHOOD🧿 #444
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Trump threatened to have me hanged over a 90-second video I made. I’m a sitting United States Senator and spent decades serving this country, and it didn’t matter. Keeping your head down will not keep you safe. Staying quiet will not keep you safe.
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Fashion UK
GB Elections 2026 | Vote Counting Continues as PPP Leads Early Results | 9PM News Headlines
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