Three trends shaping how operators ship this week. Camp coffee dethrones the summit shot as outdoor lifestyle’s main aesthetic, and small brands have an opening that big gorillas can’t move fast enough to chase. PepsiCo nationalizes prebiotic cola the same year it bought Poppi, leaving indie founders one move: out-specific them with named growers Pepsi can’t own. And Instagram’s new account-level AI Creator label punishes lazy AI use, not real humans on camera, making the founder-with-a-phone the safest bet on the platform.

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| ai-assisted content

• (00:00) – Intro

• (00:49) – Outdoor Lifestyle

• (02:13) – Clean Label F&B

• (04:30) – Content, Social and AI

• (07:07) – Outro

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0:00 Intro
4:34 I left my bsf’s bday because I was a B-list guest
13:30 Sponsor
14:32 Back to the story
19:05 My bf keeps letting his friend come on our dates
32:40 Sponsor
33:54 I left my friend at a restaurant after she “tested” me
45:32 I kissed my friend because I thought he was gonna kiss me first
56:59 Sponsor
58:07 I cut off my friend group because they think I’m possessed
1:07:43 I saw a friend in the market and can’t get over how she greeted me

WEAR OUR JOKES: https://smosh.com

WHO YOU SEE
Shayne Topp // https://www.instagram.com/shaynetopp/
Amanda Lehan-Canto // https://www.instagram.com/filmingamanda/
Angela Giarratana // https://www.instagram.com/angelagiovanagiarratana/

WHO YOU DON’T SEE (usually)
Director: Marcus Munguia
Editor: Alyssa Lovette
Channel Director, Pit: Emily Rose Jacobson
Producer, Pit: Bailey Petracek
Associate Producer, Pit: Marcus Munguia
Production Designer: Cassie Vance
Art Director: Adrian Sheen, Erin Kuschner, Josie Bellerby
Assistant Art Director: Courtney Chapman
Prop Master: Abigail Schmidt, Bridgette Baron
Stage Manager: Alex Aguilar
Wardrobe Designer: Julia Rosner
Key Costumer: Jacqui Culler, Luke Brau
Set Dresser: Carly Hough
Audio Mixer: Scott Neff
Audio Utility: Matt Taylor
Director of Photography: Brennan Iketani
Videographer: Eric Wann, James Hull
Camera Operator: Simone Williams, Cameron Dunbar
Assistant Director: Oliver Wehlander
Executive Vice President of Production: Amanda Barnes
Director of Production: Alexcina Figueroa
Production Manager: Jonathan Hyon, Tyler M. Kennedy
Production Coordinator: Oliver Wehlander, Zianne Hoover
Production Assistant: Caroline Smith, Tyrelle Anthony
Director of Post Production: Luke Baker
DIT/Lead AE: Matt Duran
DIT/AE: Beni Kimuene
Post Production Coordinator: Ariana Martinez
Director of IT: Tim Baker
IT & Equipment Coordinator: Lopati Ho Chee
Sound Editor: Gareth Hird
Director of Design: Ness Cardano
Senior Motion & Branding Designer: Christie Hauck
Senior Graphic Designer: Jay Taylor
Graphic Designer: Monica Ravitch
Director of Channel Operations: Lizzy Jones
Channel Operations Manager: Audrey Carganilla
Channel Operations Coordinator: Sabrina Lieberman
Director of Social Media: Erica Noboa
Social Media Associate Producer: Peter Ditzler
Social Media Manager: Kim Wilborn
Social Media Coordinator: Margaux Bernales
Social Editor: Vida Robbins
Merchandising Manager: Mallory Myers
Brand Partnership Manager: Chloe Mays
Brand Partnerships Coordinating Producer: Liz Kummer
Operations Manager: Marshall A. Pease
Operations Coordinator: Sara Faltersack
Financial Operations Specialist: Natalie Lewis
Talent Coordinator: Danielle Moses
People & Culture Manager: Katie Fink
People & Culture Coordinator: Hannah Merritt
CEO: Alessandra Catanese
Executive Producers: Anthony Padilla, Ian Hecox
EVP of Programming & Development: Kiana Parker
Producer, Special Projects: Rachel Collis
Executive Coordinator: Katelyn Hempstead

OTHER SMOSHES:
Smosh: https://smo.sh/Sub2Smosh
Smosh Games: https://smo.sh/Sub2SmoshGames
SmoshCast: https://smo.sh/Sub2SmoshCast
Smosh Alike: https://bit.ly/SubToSmoshAlike

FOLLOW US:
TikTok: https://smo.sh/TikTok
Instagram: https://instagram.com/smosh
Facebook: https://facebook.com/smosh

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https://transfergb.com

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