The Quiet Rise of Corona: From Queens’ Greatest Italian Neighborhood to Latino Capital

Corona, Queens was once the proudest Italian neighborhood in New York City. Spaghetti Park, the Lemon Ice King, Leo’s Latticini, bocce courts lit up on summer nights, families who spoke Calabrese and Sicilian before they spoke English. Louis Armstrong chose to live here for twenty-eight years. Dizzy Gillespie moved in around the corner. It was a neighborhood where everybody knew everybody, and your summer tasted like lemon ice from a window on 108th Street.

Then, decade by decade, wave by wave, Corona changed. Dominican families arrived in the nineteen sixties. Colombians followed in the seventies and eighties. When Ecuador’s economy collapsed in the late nineties, hundreds of thousands of Ecuadorians came to this same stretch of the seven train, looking for the same thing the Italians had found eighty years earlier: cheap rent, a relative who was already there, and a subway that reached Times Square in thirty minutes.

This is the story of how one neighborhood’s crown got passed from one community to the next, told through two gathering places one block apart.

Sources and further reading:
Wikipedia — Corona, Queens (neighborhood history, founding, demographics, landmarks)
Wikipedia — Anthony Federici (Park Side Restaurant background)
CityNeighborhoods.NYC — Corona neighborhood profile (demographics, commercial corridors, business data)
6tocelebrate.org — Corona-East Elmhurst community profile (jazz community, Great Migration history, Dorie Miller Cooperative)
Untapped New York — Top 10 Secrets of Corona, Queens (Lemon Ice King history, Fashion Race Course baseball games, neighborhood trivia)
City Lore — William F. Moore Park / Spaghetti Park (bocce courts, park history, Italian community gathering)
Queens Chronicle — Queens Roots Jazz Greats (Louis Armstrong, Dizzy Gillespie, jazz musicians in Corona and East Elmhurst)
Queens Chronicle — Mama’s of Corona co-owner obituary (Leo’s Latticini history, DeBenedittis family, PS 16 naming)
The Neighborhoods (Substack) — East Elmhurst history (Malcolm X, Ella Fitzgerald, neighborhood context)
CUNY Center for Latin American, Caribbean and Latino Studies (CLACLS) — Latino demographic data for Queens Community District 3 (national-origin breakdowns, population shifts nineteen ninety to two thousand six)
Milagros Ricourt and Ruby Danta — Hispanas de Queens (nineteen ninety Corona Latino national-origin data, Dominican forty-four percent figure)
Roger Sanjek — The Future of Us All: Race and Neighborhood Politics in New York City (Elmhurst-Corona demographic transition data, census percentages)
Steven Gregory — Black Corona (jazz enclave, middle-class community, political activism north of Roosevelt Avenue)
New York Times — Pete Wells, The 100 Best Restaurants in New York City, April twenty twenty-three (Corona Plaza vendors ranked forty-eighth, Tacos El Borrego ranked thirtieth)
Various news sources — Corona Plaza vendor crackdown July twenty twenty-three, La Asociación de Vendedores Ambulantes, December twenty twenty-three reopening under Queens Economic Development Corporation permitting
Louis Armstrong House Museum — National Historic Landmark designation, Louis Armstrong Center opening twenty twenty-three, Corona Collection exhibit October twenty twenty-three

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If the marketing industry had an office water cooler, the [a]listdaily Weekly would be it. Tune in every Wednesday for a rundown of the most crucial topics du jour.

Topics this week include:

00:06 – 01:21 : Marketing At E3
01:22 – 02:46 : Mary Meeker’s Report
02:47 – 04:10 : Ad Fraud
04:11 – 5:11 : Carousel Ads On Social

This week on [a]listdaily weekly, virtual reality takes over E3, Millennials want to take it personal, beware the horrors of ad fraud and wheeeee! Carousel ads.

Whoo Whoo! All aboard the hype train! Yes, E3 is a thrill and a treat for all who come to this expo of marketing expos. And if you don’t already have tickets, don’t worry—you can always come on down and press your face against the cold, hard glass outside. It’s totally sold out. This year, mobile games stepped aside as brands toted fancy new games with virtual and augmented reality. For the first time, E3 Live offers a limited amount of non-industry ticket holders to witness the event from home, which you can…oh yeah. That sold out, too.

Boom. American venture capitalist, Mary Meeker, just dropped her internet trends report and Since millennials value self-expression and diversity, and they make up 27 percent of the U.S. population, brands must shift in order to reach these consumers where they are. Meeker notes that 48 percent of millennials prefer to be contacted via the internet or social media. Which basically means brands can stop using the Yellow Pages, smoke signals, and carrier pigeons. On the other hand, Gen X still prefers telephone or electronic messaging as their primary choice of communication.

GASP! Ad fraud is big business. According to a report from Forensiq, 34 percent of the mobile inventory overall—which includes banners, interstitial, and video ads—is at risk of fraud. That may sound grim, but for the sake of perspective, it could be worse. Millions of venom-spitting reptilian overlords who cannot be killed could theoretically land on Earth and destroy us, but they haven’t, so there’s that.

Whee! Carousel ads seem to be the new display ads—only better—because they’re in-stream and engageable, gettin’ all…swipe-y and stuff. Swipe left, swipe right….It’s like Tinder, but nobody tries to kiss you.

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Hi There Tam Fam! Now that we’ve Prepped for and Attended the 60th Annual Notting Hill Carnival, it’s time to debrief!!
As Always, thank you for watching, liking, commenting, subscribing and sharing my content! See you in the next video.
_________________________________________
TIMESTAMPS:
0:00 Intro
03:37 Finding a Band /Costume
12:30 Carnival Extras
23:33 What Happens On The Road
_________________________________________
MY PHOTOGRAPHER
Jennifer
https://www.instagram.com/jenny_graphic?stkn=eHJiY2w1aHl0M2Ux

VIDEOS REFERENCED
Leron Richardson
@jiggajiggzz
https://www.tiktok.com/t/ZTUhAKcHP/

About.London
https://www.facebook.com/reel/897766309987189/?referral_source=external_link&surface_type=tab&in_reels_tab_context=TRUE

_________________________________________

WATCH LAST YEAR’S CARNIVAL VIDEOS

MY FIRST CARNIVAL EXPERIENCE

STORYTIMES
PART I

PART II

_________________________________________

HELPFUL LINKS

My Photographer
https://www.instagram.com/jenny_graphic?stkn=eHJiY2w1aHl0M2Ux

Notting Hill Carnival Official Website

Carnival 2027

__________________________________________
EQUIPMENT

Insta 360
https://amzn.to/4boRENX

DIJI Osmo Paket III

Sony ZV1-II

_________________________________________
MY SOCIALS
Instagram
https://www.instagram.com/my_aura_style/

TikTok
tiktok.com/@my_aura_style
______________________________________
SHOP

AMAZON STOREFRONT
https://www.amazon.com/shop/my_aura_style

LTK PAGE
https://www.shopltk.com/explore/My_Aura_Style
______________________________________
ABOUT ME

Hi There! I’m Tammie. I’m a digital storyteller that uses the vehicles of fashion and travel to create content. When I’m not traveling I’m chilling at home, so you’ll get some lifestyle vlogs in the mix as well. Two years ago, (late 2021), I decided to move abroad and it has been the best decision! So far I’ve lived in two countries, Asia and Europe, and visited a host of places within these locations. I started this Youtube Channel to chronicle my journey and share my passions.

Thank you for Watching, Liking and Subscribing!
______________________________________
WORK WITH ME

Let’s Collab!

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Video interview of Jane McConnell after her presentation on IntraTeam Event 2009

Next years IntraTeam Event will be March 2, 3 and 4, 2010: http://www.intrateam.com/Default.aspx?ID=3905

The interview is made by Jonas Løvstad, www.Arkena.com

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#youtube #youtubeshorts #explore #explorepage #viralvideo #viral #trending #view #centaurs #islamabad #shortsfeed #trendingsong #world #fashion #karachi #lahore #quetta #peshawar #pakistan

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