Nike has a new incoming CEO and we’ve got our resident Nike expert, Steve Holmberg, joining us for the podcast to talk about what this means for Nike – and maybe more importantly – what that could mean for the Challenger Brands that have taken advantage of the opportunity that Nike’s misstep has created. As a 17-year veteran of Nike, Steve had some interesting thoughts on how this incoming CEO news was received, and what Elliott Hill must do in the next year to get Nike back on track.

Following our Nike discussion, Steve sticks around to riff with us on a new Galaxy Brain idea, then we dive into two articles he sourced – one about the end of Gorpcore and another about Lululemon’s study around global wellness and the burnout that is coming along with it. As always, we end with a lively BPC segment, where we share our favorite things in Brand, Product and Content.

Links:
Steve Holmberg on Substack: https://steveholmberg.substack.com/
Elliott Hill on LinkedIn: https://www.linkedin.com/in/elliotthillnike/
GQ: The End of Gorpcore? https://www.gq.com/story/rip-gorpcore
Lululemon’s Global Wellness Report: https://sgbonline.com/cultural-shift-lululemons-global-wellness-report-finds-wellbeing-burnout/
Your Friend in Reykjavik: https://yourfriendinreykjavik.com/
Health Goth Trend: https://www.nytimes.com/2014/12/11/fashion/health-goth-when-darkness-and-gym-rats-meet.html
Quiet Luxury: https://www.vogue.com/article/quiet-luxury-trend
Veilance (Sub-brand of Arc’teryx): https://arcteryx.com/us/en/veilance
The Row (Brand): https://www.therow.com/
Oura Ring: http://ouraring.com/raf/5df3b71d1c?utm_medium=iac_raf

BPC:
New Yorker article – Grant Petersen: https://www.newyorker.com/magazine/2024/09/23/the-art-of-taking-it-slow
Rivendell Bicycles: https://www.rivbike.com/
Raide Research Running Belt: https://raideresearch.com/products/lf-2l
Aaron’s Cross-Country Roadtrip: https://www.youtube.com/watch?v=x6uTy3LFzek

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