What do Taylor Swift, the Stanley Cup, and Spotify Wrapped have in common? They might just help you improve your fundraising!

In this episode, Megan is joined by Wes Moon and some behind the scenes Frontier staff as they take a deep dive into the CanadaHelps 2024 Giving Report with special guests: Nicole Danesi from CanadaHelps and Jennifer Robins from Environics Analytics.

This episode is packed with insights, data, and trends that are shaping the landscape of charitable giving in Canada. 

You will want to hear this episode if you are interested in…

(00:00:52) Nicole Dainese’s Background
(00:01:25) Jennifer Robbins’ Background
(00:04:04) Profile of Jessica: A Representative Canadian Millennial
(00:07:01) Social Connectedness and Giving Trends
(00:10:01) Impact of the Pandemic on Social Networks
(00:14:40) Monthly Giving Trends
(00:32:06) Gap Between Concern and Action in Environmental Giving
(00:40:06) Effectiveness of In-Person Asks and Door-to-Door Canvassing
(00:46:31) Importance of Hope in Fundraising
(00:48:08) The 1% Improvement Theory
(00:51:20) Leveraging Leassons from the For Profit Sector
(00:56:48) Surprising and Not So Surprising Insights From Giving Reports Past and Present 
(00:59:20) Why are we Seeing Fewer Donors?
(01:05:55) Giving Tuesday Best Practices
(01:08:45) The Giving Report Personas 
(01:11:50) Online Giving Trends & Talks of a Recession 
(01:15:05) Pandemic Predictions vs Reality 
(01:21:30) Identifying and Leveraging Donor Values
(01:24:01) The Consequences of Relying on Major Gifts
(01:26:13) Greatest Fears

Resources:
Email Frontier FM YOUR fundraising questions at junkmail@frontier.io!
The CanadaHelps Giving Report: https://www.canadahelps.org/en/the-giving-report/
The Theory of Marginal Gains: https://hbr.org/2015/10/how-1-performance-improvements-led-to-olympic-gold
Environics value reports: https://environicsanalytics.com/en-ca/data/psychographic/socialvalues
Epsiode #73 on Valuegraphics: https://open.spotify.com/episode/4AdfF7MUryaM4Djl0pv8IN

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