Fashion UK
Beat the Competition: Why Your Brand Needs Enemies!
Struggling to make your mark in the competitive world of design and branding?
➡️ Brand Strategy For Designers: How to Get Started (Part 1)
In Part 2 of our Brand Strategy for Designers series, Chris Do shares groundbreaking strategies that have shaped iconic brands like Patagonia. Learn why neglecting these approaches could leave your brand indistinguishable and lost amid competition. Discover how identifying a common enemy can unlock a tribe of loyal supporters and align your brand with your audience’s core values.
🌟 What You’ll Learn:
🎯 Importance of defining a ‘brand enemy’ to clarify your stance and attract a loyal following.
🛡️ How specialization over generalization can drastically reduce your competition.
🗣️ The strategy of positioning against something, which is often more powerful than trying to promote what you are for.
✏️ In This Episode:
00:00 – Intro
00:31 – Know Thy Enemy
03:12 – Reduce Competition
04:18 – What is Marketing?
08:00 – How Ads Shape Branding
12:10 – Permission Marketing
22:04 – Key Takeaway
27:46 – Break Free from Price Validation
28:52 – Brand Strategist Goals
35:01 – Outro
#brandloyalty #brandpositioning #positioning #brandstrategy
If you’re serious about not just surviving but thriving in the design industry, this video is a must-watch. Failing to apply these strategies can leave you lost in a sea of competitors, fighting on price instead of value. Drop a comment below if you find this discussion enlightening, and remember to subscribe for more deep dives into brand strategy. Check out part one if you haven’t yet—it’s linked below!
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Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca
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Fashion UK
Paris Design Trends 2026, The New Red in Interior Design & The Why | Design Defined: Ep 1
Welcome to the first episode of our new series, Design Defined, hosted by Apartment Therapy’s Executive Home Editor Danielle Blundell and Senior Home Editor Zee Krstic. Join them as they take a deep dive into the world of design: style advice, the latest trends, and popular decor finds you don’t want to miss. In this episode, they’ll discuss the importance of trade shows by sharing the latest trends and pieces from the Maison & Objet show in Paris and the Kitchen & Bath Industry Show (KBIS). They also review some recent findings from our State of Home Design trend report. Tune in to stay in-the-know of what’s going on in the world of interior design and make sure to subscribe for upcoming episodes.
And special thanks to Pottery Barn for providing our sleek vodcast swivel chairs!
https://www.apartmenttherapy.com/design-defined-apartment-therapy-studio-details-37551042
CHAPTERS
0:00 – Episode Intro
The Deep Dive: Maison & Objet and KBIS Trade Shows
1:22 – Feather Lighting
3:07 – The Color Chartreuse
5:03 – All the Trimmings (Fringe & Passementerie)
6:32 – Citrus Motifs – For the Love of Lemons
8:22 – Under The Sea Motifs
9:55 – Stripes (and Plaids) of Every Width
11:06 – KBIS – What We Saw
12:00 – Richard Anuszkeiwicz’s Kitchen & Scullery
13:08 – Color Options for Kitchen/Bath Products
14:59 – Adding Custom Wallpaper to Kitchen Products
16:05 – Adding Color to Bathroom Toilets
16:34 – Functional Luxury Products for Kitchen & Bath
The Trend Report: State of Home Design
21:11 – SOHD Intro
22:20 – Kitchen Trends
23:20 – Bathroom Trends
23:59 – Tile Drenching
24:55 – Accent Color Toilet Seats
25:40 – Fabric Shower Curtains Over Glass Partitions
27:03 – Color Trends (Red Is The New Green)
28:46 – Vintage Design Trends & Thrifting Tips
32:00 – Bridgerton Design Themes
34:44 – Episode Outro
TO GET MORE OF DESIGN DEFINED
Substack: https://substack.com/@designdefinedapartmenttherapy
E-mail: designdefined@apartmenttherapy.com
Weekly Newsletter: https://www.apartmenttherapy.com/email/at-design-defined
State of Home Design: https://bit.ly/stateofhomedesign2026
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Fashion UK
#FrontPage News Update – Thursday November 27th, 2025 #2025 #news #headlines #Nigeria #sports
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