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The FUTURE of ONLINE VIDEO | Discussing the YouTube Culture & Trends Report

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During the pandemic the trend of online events developed. Of course we didn’t really have a choice but the experience we gained opened up a whole new level of collaboration for many people and especially for me.

Online events like streams are no longer a foreign word. An authentic and relaxed online presence is nowadays almost a must and definitely determines the future. Even at our own StreamForce One events we have noticed how this condition creates a much stronger connection between us and the audience.

Hybrid events have also played a big role in the last 2 years. In my experience it takes a lot of effort to host a hybrid event because it has to be attractive and suitable for the viewers on site but also for those in front of the computer.

The study on this topic can be found here:
https://www.thinkwithgoogle.com/intl/de-de/insights/verbrauchertrends/zukunft-video-trends-auf-youtube/
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Our videos and VLOGs are about our journey to New Work. And since New Work is about the things that we really, really want to do it’s an exciting journey that is nowhere near the end.

I am one of the crew members and founder at BLACKBOAT. A digital consultancy specialized in New Work and Cloud Collaboration. http://www.blackboat.com. In this role I am also quite frequently on stage as a keynote speaker (http://www.christophmagnussen.com). But my true passion is filmmaking. You will see a lot about this topic this year. We are currently building something new!
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4 Comments

4 Comments

  1. @userbuddy

    January 9, 2024 at 3:03 am

    Danke fÃŧr das Teilen der interessanten Erkenntnisse

  2. @kle0patr0s

    January 9, 2024 at 3:03 am

    We are seeing the same trends in my world too. The "Pushmi-Pullyu" between in-person and streaming live events and now trying to adjust to the implications of a new hybrid approach. We can see it coming – tbh it's actually already here – but putting it into practice is another matter. Thanks for inviting and leading us into the conversation, I've enjoyed your thoughts and analysis on virtual keynotes and New Work. BTW, my world is not business like yours but the church where live has previously always meant in-person but Corona has of course forced us to adapt. Blessings from a long time fan in New Zealand.

  3. @felix5115

    January 9, 2024 at 3:03 am

    Hi Christoph, thanks a lot for the study. Best from Hamburg

  4. @robinsingh8664

    January 9, 2024 at 3:03 am

    Die Corona Livestreams zum Anfang der Pandemie, waren legendär. Solltet ihr noch Mal machen. Vielleicht zur Buch VerÃļffentlichung.

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