If you’re feeling AI fatigue, you aren’t alone.

While the noise around artificial intelligence is constant, new data reveals how small businesses are actually moving past the hype to find real, measurable value.

Simon Worsfold, Head of Data Communications at Intuit QuickBooks, dives into the 2026 AI Impact Report to see if AI is truly worth the investment for small and midsize businesses. The research, conducted by international economists, shows a major shift from experimentation to essential daily use.

Key Takeaways:

• Mainstream adoption: Over 75% of US small to midsize businesses now report using AI regularly.
• Growth metrics: 43% of businesses have seen increased revenue due to AI, compared to only 2% who saw a decrease—a 21-to-1 ratio.
• Job creation: Businesses using AI are 4x more likely to expand their teams than to cut back because of the technology.
• Daily impact: 78% of users report increased productivity, with 1 in 4 enjoying shorter working days.
•Top uses: Marketing leads the way (45%), followed by customer service (37%).

Chapters:
0:00 – Is AI just hype?
0:31 – Mainstream adoption
1:46 – Top 2 use cases
2:37 – 3 big takeaways & report access

→ Read the full 2026 AI Impact Report: https://bit.ly/42C7leI

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