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Is Pakistan ‘obsessed’ with fair skin? BBC News

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Campaigners say that the idea of having fair skin is unfairly linked to personal and professional success in Pakistan. An advert for skin-whitening soap has sparked a debate in Pakistani society about what many are calling the country’s ‘obsession’ with attaining fairer skin. Even though such adverts do come in for criticism, cosmetic retailers and salon owners say they have seen an increase in demand for skin-lightening products and treatments in recent years. BBC Urdu’s Nosheen Abbas reports.

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43 Comments

43 Comments

  1. @harisyousaf8742

    January 10, 2024 at 8:12 am

    isnt half of pakistan aka pathans and kashmirirs from white race i think this is the real reason unlike india who has all black or brown ppl pakistan comes from diverse civilizations so the inferiority complex is due to north oakistanis white vs south brown skinned

  2. @shubham943

    January 10, 2024 at 8:12 am

    0:15 Does anyone know her name? 🙂

  3. @adolft_official

    January 10, 2024 at 8:12 am

    Apparently, inbreding first cousins also promotes birth defects

  4. @bslanoe1829

    January 10, 2024 at 8:12 am

    Majority of pakistan is brown dark and they like fair meanwhile in west people love tan

  5. @Patrick_919

    January 10, 2024 at 8:12 am

    Stop appropriating our skin color!

  6. @aadamkhan5217

    January 10, 2024 at 8:12 am

    Yeah Pakistanis are obsessed with having white skin

  7. @hamzashahid6263

    January 10, 2024 at 8:12 am

    I have an attractive brownish white color and I am proud of it.

  8. @zoram671

    January 10, 2024 at 8:12 am

    I think most Pakistanis are already white compared to us Indians . Yes, they are really fair like that girl who took part in Indian film . Shes portrayed as a Brahmin daughter and a strick father . But then she fall in love with this guy and the whole neighbours tell the father about the girl behavour and then the dad abandoned her . At the end she died but the broken hearted father apologize but its too late . She wears spectacle in the movie with long hair. That girl

  9. @adolfstalin1497

    January 10, 2024 at 8:12 am

    I mean white women are objectively better looking than women of other races.

  10. @arianagrandaremix8858

    January 10, 2024 at 8:12 am

    Yeah it is

  11. @hlog3902

    January 10, 2024 at 8:12 am

    Pakistan didn’t exist till 1947 😂. Why are you even talking about it?

  12. @ahmad0900

    January 10, 2024 at 8:12 am

    USA: tanning obsession
    Asia: bleaching obsession
    Both: skin cancer

  13. @YG-hx2pw

    January 10, 2024 at 8:12 am

    Sick in heart

  14. @ahsanurr4219

    January 10, 2024 at 8:12 am

    Not only Pakistan. Bangladesh did it too 👎🏻

  15. @HamzaAfridi999

    January 10, 2024 at 8:12 am

    Lol 50% of Pakistan have already fair skin… the northern part of Pakistan is 100 of fair people!!! Your video is stupid as hell

  16. @niviedax1944

    January 10, 2024 at 8:12 am

    I'm pale and live in Germany and people always tell me that I look sick and should go tan 😂 For the record, I'm perfectly healthy and a tan looks stupid on me

  17. @alyan386

    January 10, 2024 at 8:12 am

    It's problem of all ex-colonized cultures not only of Pakistan.

  18. @UltimateMoralizer

    January 10, 2024 at 8:12 am

    As a Greek Cypriot, all I have to say is that this trend needs to go. People should be proud of what they are and stop trying to be something they’re not.

  19. @shoaibakther1453

    January 10, 2024 at 8:12 am

    This should be banned and made illegal. Companies will sell literal poison if the government allows them to

  20. @Rafi_Farishadeen

    January 10, 2024 at 8:12 am

    When I saw the tittle I almost chocked like bro almost 90% of Pakistan is born fair how fair do you want to be? (BTW I support all skin colours)

  21. @sgofficial9220

    January 10, 2024 at 8:12 am

    In India too, condition is same.

  22. @MuhammadHamza-dd3uz

    January 10, 2024 at 8:12 am

    It is not Pakistan it is India but Pakistan people have fair skin as compared to other South Asian countries

  23. @Ryan-xm8pg

    January 10, 2024 at 8:12 am

    That's coz majority of Pakistanis are fair but the minority who are dark are mostly not acceptable coz they look different amongst the others

  24. @MohsinCJ

    January 10, 2024 at 8:12 am

    It’s not human nature it’s the society that will force you to feel insecure oh dark skin is vary bad fair skin is good. sadly it’s isn’t Indian subcontinent / Pakistan problem it’s the society problem. The shitti society the Hindu society.

  25. @M-O-H-A-Y

    January 10, 2024 at 8:12 am

    Funnily most Europeans love a tanned brown skin.

  26. @shakhelapordimba

    January 10, 2024 at 8:12 am

    Very criticized

  27. @Andrew_alxf21

    January 10, 2024 at 8:12 am

    Anglos media and hollywood turn everyone crazy. Anglo=white=beautiful

  28. @anditsasy9453

    January 10, 2024 at 8:12 am

    I'm a dark skinned pakistani and when someone says something even for a joke around skin colour "I don't bloody find it funny get some humanity".

  29. @elenababkina6464

    January 10, 2024 at 8:12 am

    Why would you want to a white person 🤔 it's shocking, I always wanted to have a natural tan

  30. @fizzy2781

    January 10, 2024 at 8:12 am

    Pakistani people aren't that dark. I mean they don't need to be obsessed with fairier skin tone

  31. @DC-wp6oj

    January 10, 2024 at 8:12 am

    This is the mentality from colonial days. Its stupid and needs to stop.

  32. @ronfuegoff3785

    January 10, 2024 at 8:12 am

    What about west indies not only pakistan

  33. @adonis8701

    January 10, 2024 at 8:12 am

    This is why they come to America and look down on People with darker skin🤦🏾‍♂️👎🏾

  34. @malharaoholkar9620

    January 10, 2024 at 8:12 am

    I hate one thing about Pakistanis They think it is white in colour. she is central asian And there is logic.
    They think if he is white his ancestors from Turkey 🦃 🤣🤣🤣
    That's why they are more obsessed.
    With white skin .

  35. @yoyume

    January 10, 2024 at 8:12 am

    This is 7 years ago, everyone in Pakistan does not do this. And they even changed their brands name to:
    Fair and Lovely (I can't remember)
    Now
    Glow and Lovely (2021)

  36. @redjeans28

    January 10, 2024 at 8:12 am

    This obsession exists in India mostly

  37. @thecelt471

    January 10, 2024 at 8:12 am

    If someone wants whiter skin, that's up to them. Why make an issue about personal preference.

  38. @Young-Riaz

    January 10, 2024 at 8:12 am

    I have a child hood insecure about my brown skin tone and I’m British Pakistani

  39. @Inkydink629

    January 10, 2024 at 8:12 am

    Trend is a brainwash for business to get goin.

  40. @ritusingh9411

    January 10, 2024 at 8:12 am

    This is same in India as well

  41. @Joseph-sm5oo

    January 10, 2024 at 8:12 am

    Imagine Being Brown 😹😹😹😹 Pashtuns>>>>>>>>>>>>>>>>>>>>

  42. @eldahkrab

    January 10, 2024 at 8:12 am

    Every pakistani white what looooool what is this sadness?

  43. @KingKong187911

    January 10, 2024 at 8:12 am

    Ain’t nobody want no dark skin Pakistani girl

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